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INSEAD’s TotoGEO Lab Challenges ChatGPT with Poetic AI Applications

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FONTAINEBLEAU, France, SINGAPORE, and SAN FRANCISCO, April 28, 2023

In an exciting development within the realm of artificial intelligence, the INSEAD Business School has revealed its innovative poetic generative AI applications, which aim to rival the popular ChatGPT.

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Moving Beyond ChatGPT’s Limitations

Despite the widespread popularity of ChatGPT, it has often been the subject of criticism for generating unreliable and biased search results. A recent media report even concluded that “ChatGPT Is Pretty Bad At Poetry, According To Poets.” However, INSEAD’s AI lab has taken up the challenge to improve upon this, proving that the literary ability of AI should not be discounted.

TotoPoetry: The Poetry Generator

One of the applications developed by INSEAD’s AI lab is TotoPoetry. It’s an AI-driven poetry generator trained on a rule-oriented approach. According to Philip M. Parker, INSEAD Chaired Professor of Management Science and founder of the INSEAD AI lab, TotoGEO, the lab’s algorithms have achieved three notable milestones: creating the world’s longest poem, the first unabridged dictionary consisting of definitions written in verse across some 20 genres of poetry, and the largest collection of poetry written by a single source.

AI Poetry Comparison: ChatGPT vs TotoGEO

Parker gave an example of how TotoPoetry’s rule-based algorithms outshine the deep-learning ones of ChatGPT in creating a didactic limerick about love. According to Parker, TotoGEO’s output adhered to the strict rhyme scheme of limericks and accurately defined love, while ChatGPT’s poem did not meet the structural requirements of a limerick.

A Deeper Dive into AI Methodologies

For those interested in a more in-depth analysis of the various AI methodologies underpinning ChatGPT and other applications, Parker has written an INSEAD Knowledge article on the topic. He also revealed that the INSEAD TotoGEO AI lab plans to launch even more groundbreaking AI applications in the coming months, including a powerful search engine, a newspaper generator, and a Wikipedia-like website.

The INSEAD TotoGEO AI Lab: A Brief Overview

Founded in 2000 on the Fontainebleau campus, the INSEAD AI Lab’s overarching project is called TotoGEO. The lab’s projects span virtually all subject domains, including education, science, agriculture, finance, and marketing. The lab has produced research studies, poetry, crossword books, 3D games, short videos, mobile applications, and more. In more recent times, it has generated local newspapers, developed first drafts of encyclopedic articles, and created fully operational search engines for underserved industries, languages, or geographies.

About INSEAD, The Business School for the World

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures, and ideas to develop responsible leaders who transform business and society. With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD’s business education and research spans four regions.

SOURCE: INSEAD, The Business School for the World

Andy Cole
Andy Colehttps://aijournal.ai
Andy is a researcher and expert in Artificial Intelligence (AI) and digital marketing, boasting over a decade of industry experience. Holding a Bachelor's degree in Computer Science and a Master's degree in Information Systems from the University of Michigan, Andy's strong academic background has equipped him with the knowledge and skills to assist businesses in enhancing their online visibility and search rankings while leveraging his AI expertise to create innovative strategies and tools for more effective SEO practices.
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