NetElixir, one of the fastest-growing independent digital marketing agencies in the United States, has announced a brand-new webinar featuring Jerry Wind, the Lauder Professor Emeritus and Professor of Marketing at The Wharton School at The University of Pennsylvania, and board member for Amelia. The webinar, hosted by NetElixir’s Founder and CEO, Udayan Bose, is set to take place live on Thursday, May 18th at 11 AM EST.
Innovation and AI: The Future of Digital Marketing
The fireside chat with Professor Jerry Wind will focus on “Innovation and AI: How To Prepare For The Future Of Digital Marketing.” The event aims to help retailers prepare for the future of marketing in a world increasingly dominated by AI.
Key discussion points will include the transformation from old to new digital initiatives, the importance of fostering a culture of experimentation for brand growth, leveraging generative and conversational AI to stimulate creativity, and understanding the impact of AI innovations on online shopping and behavior through e-commerce category-level data.
A Game-Changer for Marketers
Bose asserts that the rapid adoption of generative AI is a game-changer, especially for marketers. He expresses his excitement to welcome Jerry Wind back to speak with NetElixir, stating, “NetElixir is leading from the future and I have always been an avid follower and practitioner of Jerry Wind’s insights into creating a culture of experimentation and innovation.”
A History of Collaboration
The upcoming webinar will be the fourth instance of Professor Wind sharing his insights with NetElixir. He first collaborated with the agency during their 7th annual X=Experience conference in 2019, where he conducted a workshop on rethinking innovation for the gathered retail leaders.
Professor Wind’s recent research focuses on marketing-driven business strategy, creativity and innovation, and AI for customer engagement. He has previously spoken on creating opportunities in times of crisis to drive transformation during NetElixir’s Reimagine Tomorrow Series and the Connecting the Dots Virtual Conference.
Register now to attend this live webinar.
About NetElixir
NetElixir is an independent growth marketing consultant for leading retail, direct-to-consumer (DTC), and B2B brands. The agency has been driving profitable growth for e-commerce businesses since 2004, specializing in winning high-value customers through targeted demand generation campaigns on Google Ads and Meta remarketing campaigns. NetElixir’s strategic insights enable brands to humanize their customer relationships through search, social, programmatic display, and retail media channels, striking a balance between invasive and inventive marketing.
NetElixir is based in Princeton, NJ, with subsidiary offices in Hyderabad, India. It is the only New Jersey-based agency in Google’s Leadership Circle.
SOURCE: NetElixir
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